(All you really need is the first 10-12 seconds - don't waste your time) I've heard them called "revolutionary". I've heard it gives you "big happie (yeah, it's definitely spelled like that) hair". I've heard them called "comfortable, leave-in self-gripping, hidden inserts". HUH!?!? Who the eff are these people? And who are these satisfied customers I keep reading about? I mean, I can't fathom a reason to wear these sans 80's prom, beauty pageants, or cheerleading competitions - well, other than if you happen to be a cast member of Big Love, that is. They're called Bumpits. I just don't know how I feel about having a foreign object on my head all day. And who said flat was out. You can get some volume without having half an orb attached to your skull. Vomit. All I  can really say is WTF!? Definitely a questionable judgment. Thank you to my dear friend Stitt who brought this thing to my attention. What a gal.